10 years of professional writing experience.

 

Purple Pages owner Laura Vrcek's work has appeared in The Startup, Creative Digest, Huffington Post, HOW Design, PRDaily, The Orange Dot, and numerous B2C blogs. She started her career writing advertorial for an alt' newsweekly, gained experience in copywriting, content strategy, and branded editorial for e-commerce companies, and spent the past few years co-writing content and thought leadership articles for women (and some men) in executive roles.

Why Purple Pages? 

Because purple, a color that's rarely found in nature, is often associated with creativity, wisdom, peace, and pride — how you should feel after publishing your next byline.

Also, when Laura was a kid, she published a poetry book on lilac paper, bound it together with yarn, and sold it door to door. She likes to think of this as her first foray in PR + writing. 

 

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True Ventures

A Silicon Valley-based venture capital firm. 

 

The work

  • Developmental editing of digital content
  • Editorial project management
  • Polishing of miscellaneous internal communications 
“We’ve been working with Laura for two years now and consider her a highly valuable addition to our team. She’s made incredible contributions to True’s communications efforts and built structure around our content publishing practices. She helps our partners’ words shine, leads new content initiatives that help us share our firm’s values and insights with the world, and steps in with her keen editing eye whenever and wherever needed. We’re thankful for her versatility, professionalism, and strategic creativity.”
— Jim Stewart, Chief Financial Officer

Sojern

Travel's leading data-driven advertising platform. Home to Sojernal, the Sojern blog.

 

The work

  • Data journalism-centric blog posts
  • Editing of senior manager-level bylines
  • Quarterly report copy editing 
“Laura is an excellent writer, with both creativity to spare and a great work ethic. I’ve been working with her since January 2015 on materials meant for the company blog and the quality of her work never ceases to amaze me. She’s responsive, fast and has an exceptional talent for turning dry numbers into compelling story lines. I would strongly recommend her to anyone in need of an a talented writer.”
— Camelia Gendreau, Director of Global PR & Comms

Parse.ly

Partners with digital publishers to provide clear audience insights through an intuitive analytics platform. 

 

THE WORK

  • Co-ideation and editing of executive bylines focused on digital media and publishing trends
  • Editorial outreach and development/brand journalism
 
“Not only is Laura an amazing writer, but she is creative, self-motivated, and smart. She regularly writes industry-specific, complex content for our team — and is able to adapt her voice flawlessly based on the type of piece/author we require. Laura consistently comes to the table with content ideas (unprompted!) and potential sources; I truly feel like she is a member of our team.”
— Allie VanNest, Head of Communications